2025’s Top Tire R&D Conferences on Microplastics, Recycling & EV Tire Wear

The tire industry is under pressure to solve tire wear and sustainability challenges. EVs generate over 20% more tire wear particles, worsening microplastic pollution and pushing regulators to act. Meanwhile, tire disposal remains a problem—21% of end-of-life tires in the U.S. aren’t sustainably recycled, adding to environmental concerns. R&D teams must navigate breakthroughs in sustainable […]
How to Find Answers to Research Questions in Your Field

Access to precise and reliable information is vital while working on groundbreaking technologies, product enhancements, or technical solutions. Finding accurate answers to research questions timely can make or break an R&D project. However, with the increasing volume of scientific literature, patents, and technical documents, 66% of researchers feel overwhelmed by the published data they must […]
How to Boost Research Activity in R&D teams

Boosting research activity is not only critical for a researcher to advance in their role but helps bring breakthrough innovations to a field. But it’s easier said than done, right? The sheer volume of information available and the catastrophic consequences of missing out on relevant information becomes daunting for many researchers. Filtering useful information from […]
How to use Heuristic Ideation Technique to find Product Development Ideas?

We’ve all been mesmerized by Instax Polaroid cameras. But have you ever wondered if there was a way you could preview and edit pictures before the camera printed it out? Well, that’s where Kodak’s Smile Instant Print Camera comes into the picture! The camera lets you shoot, preview, and edit the pictures instantly. Imagine how […]
How to Use SCAMPER and Generate Innovative Ideas?

The first step towards innovation is brainstorming creative ideas. The second is finding ways to implement them in your product/service to improve it. However, brainstorming does not always guarantee solutions. Especially if you don’t know how to do it right. What do I mean by that? Stick with me, and I’ll share where your team […]
Pyramid Search: A Technique to find ideas from different domains to implement in yours

The pyramiding model of search underpins that people with broad interests in a particular area tend to know people with higher levels of knowledge than them. It resembles how a doctor knows which specialist to refer you to. As I came across this technique, I was curious to see if it would apply on an […]
KJ Method can help your R&D team innovate faster, Here’s how

When solving a problem, we often organize brainstorming sessions with the team. This involves dozens of brains shooting ideas like a machine gun. However, the generation of a huge heap of ideas, not surprisingly, often becomes a problem itself. Having too many solutions and ideas (mostly solving only part of the problem) on hand can […]
Morphological Analysis – A problem solving method to aid the idea generation phase

Morphological analysis is simply an ordered way of looking at things. ~Fritz Zwicky Morphological analysis was invented by Fritz Zwicky, a Swedish astrophysicist who used morphological analysis to solve a lot of incoherent aerospace and astronomical problems. He used it to develop jet and rocket propulsion systems in classifying astrophysical objects and other complex aspects […]
Creative Thinking Technique: How to exercise the right brain?
Creativity and innovation! Many people get confused with a fact that these two terms are independently correlated with one another. Creativity is the generation of ingenious ideas whereas innovation is an implementation of those ideas resulting in a product or service. Where creativity needs one mind to place the idea in, innovation requires the combined […]
How to collect innovative ideas from employees?
Do you know in 2008, an invention by a five-year-old on “Sweeping device with two heads” got patented? Some may consider this a shot in the dark, others may simply admit: an idea doesn’t need the mind to be a great scientist. As an IP firm, we at GreyB always follow a synergic and collaborative […]