I see a growing interest not only in medical nutrition but in specialized nutrition. The worldwide demand is not a trend; this development is here to stay as consumers are increasingly aware of a healthy diet. This holds for people who are getting older, for athletes or for those living busy lives.
Herman Ermens, President, business group Ingredients at FrieslandCampina
In response to the escalating demand for fitness and well-being, food companies are actively assisting consumers with their nutritional needs. The dairy industry addresses this dynamic landscape by focusing on specialized nutrition solutions like functional dairy products and personalized formulations.
What are the latest happenings in the field of specialized nutrition, and which industry players are leading the revolution? Let’s find out.
Recent innovations in Specialized Nutrition
Holistic Well-being
Like any other industry, the dairy industry has recognized the growing consumer interest in holistic well-being and is adapting to meet those needs.
One of the leading dairy giants, Fonterra, recently introduced two innovative brands, BioKodeLab and Nutiani, strategically focusing on enhancing cognitive wellness, mobility, immunity, and muscle health.
With BioKodeLab, the company has developed products like Focus Plus and Calm Plus, specifically formulated to support brain nutrition.
On the other hand, Nutiani has launched a range of products that target the holistic well-being of individuals, addressing three vital dimensions: inner well-being, mental well-being, and physical well-being.
Physical Performance and Mobility
Dairy has not been a top choice among fitness enthusiasts. However, we saw a noticeable shift as dairy companies increasingly promoted their products as natural and nutrient-rich choices for enhancing athletic performance, maintaining muscle health, and supporting overall mobility.
This can be proved by a recently published patent application, WO2020188343A1, from 2022, which unveils Fonterra’s utilization of milk fat globule membrane, whey protein, and other dairy components in a food product designed to enhance middle-aged individuals’ mobility and physical performance.
Immunity and Gut-Health Support
The dairy industry also aims to improve gut health and increase the immunity of its consumers by positioning its products as a convenient way to enhance overall well-being and promote healthy immunity.
On these lines, Glanbia Nutritionals made a significant acquisition in 2022 by purchasing Sterling Technology, a US-based manufacturer specializing in dairy bioactives derived from bovine colostrum.
This strategic move allows Glanbia to expand its bioactive portfolio by adding Colostrum, a highly valued ingredient recognized for its positive effects on immunity and gut health support.
What are the industry players working on?
Amul’s Ice-cream for Digestive Wellness
While building on its Indian heritage and focusing on digestive health, Amul has introduced an ice cream infused with Isabgol, also known as psyllium husk, renowned in India for its colon-cleansing properties, immune system stimulation, and digestive benefits.
By incorporating this traditional ingredient into a beloved frozen treat, Amul aims to provide consumers with a unique combination of indulgence and wellness.
Nestle’s Supplement for Cancer Patients
Nestle’s Oral Impact Powder – ORAL IMPACT®, combines essential components such as Omega-3 Fatty acids, Arginine, dietary Nucleotides, and soluble fiber.
The formulation of this supplement aims to provide comprehensive support to patients undergoing surgical procedures or cancer treatments like chemotherapy and radiotherapy.
Omega-3 Fatty acids have been associated with anti-inflammatory properties and immune system modulation. Arginine plays a role in enhancing wound healing and immune function. Dietary Nucleotides are essential for cell replication and maintenance, while soluble fiber aids in maintaining healthy digestion.
Conclusion
The emphasis on specialized nutrition will allow dairy companies to stay ahead of the curve by capturing the attention and loyalty of health-conscious individuals seeking tailored dietary options.
As a result, the dairy industry will continue to witness remarkable developments in the domain of specialized nutrition. But that’s not all.
Our 2024 Dairy Trend Report reveals 7 other dairy innovation trends that will shape the industry.
Fill out the form below and get your hands on the report!
Authored by – Harleen, Vanshika, and Nidhi, Patent Analytics
Edited by – Ridhima, Marketing
Also Read: A Closer Look at 8 Transformational Dairy Industry Innovation Trends in 2024
Next Read: Minimizing GHG Emissions: What are dairy Giants like Danone and Arla doing?
