5 Personalized Nutrition Startups Leading in 2024

Traditional nutrition often follows a “one-size-fits-all” approach, providing general dietary guidelines that are supposed to work for everyone. On the other hand, personalized nutrition considers individual differences such as genetic makeup, lifestyle, health status, and personal preferences, which can significantly impact how a person responds to a specific diet. 

Leveraging technological advancements, genomics, and data science, companies are decoding individuals’ nutritional requirements and tailoring dietary recommendations to their needs and characteristics.

This approach enhances the effectiveness of the diet and empowers individuals to make informed decisions about their food and health.

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This article details five notable startups innovating in the personalized nutrition space in 2024.

1. Suggestic develops personalized meal plans using AI

Founding Year	2014
Headquarters	California, United States
Total Funding Amount	$1.2M
Last Funding Round/Amount	Venture Round
Website	www.suggestic.com

Suggestic is a personalized nutrition platform that utilizes AI to generate hyper-personalized meal plans for individual users. This platform empowers users to lose weight, form new habits, and reach their nutrition goals.

Their proprietary AI allows users to continuously adjust their meal plans based on data the app receives from clinical lab tests or wearable devices. Users can swap any meal on their existing meal plan, set recurring recipes, and exclude the ones they don’t like.

Its CEO, Victor Chapela, has extensive experience in AI, machine learning, and risk modeling and has founded six technology companies. 

Suggestic has raised a total of $1.2M and has acquired Wishroute to enhance its customer engagement. Their latest funding was raised on Nov 10, 2021.

2. EatLove helps with customized meal preps using AI

Founding Year	2015
Headquarters	California, United States
Total Funding Amount	$2.5M
Last Funding Round/Amount	Seed round/$2.5M
Website	www.eatlove.is

EatLove is a digital health startup specializing in personalized nutrition using AI. The startup aims to make good nutrition accessible to all, regardless of dietary constraints.

Their system considers an individual’s unique needs, goals, and preferences and provides tailored recommendations. They use dynamic meal recommendations, allowing individuals to swap out meals, mix, and match to get the perfect fit for their family. 

EatLove partners with nearby restaurants and grocers to offer various meal options, including home-cooked recipes, restaurant smart choices, meal kits, and ready-made meals. Its software optimizes grocery lists for food waste and cost-per-meal.

Its founder and CEO, Monique Nadeau, is a Harvard University graduate. 

The company raised $2.5M in a seed round in 2017, and its latest funding was raised on January 3, 2020.

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3. Season Health helps manage chronic conditions using personalized nutrition

Season Health is a platform that offers personalized nutrition and advice from registered dietitians to help users get more out of their meals.

The startup is addressing the challenge of managing chronic conditions such as diabetes and kidney disease through personalized nutrition planning. It combines clinical nutrition care, meal recommendations, education, and food delivery into one comprehensive solution.

Its CEO, Josh Hix, is a serial entrepreneur with an MBA from Harvard Business School.

Season Healh raised $43.6M and acquired Wellory, a company that helps make healthy eating accessible and affordable. Their latest funding was raised on Dec 13, 2023.

Author’s note – Explore trends that will impact Food & Beverage in 2024. Get access to the Food Tech Trends 2024 report from here –

4. BetterMeal AI auto-identifies food best suited for Diabetes

Founding Year	2020
Headquarters	California, United States
Total Funding Amount	$100K
Last Funding Round/Amount	Venture round
Website	www.bettermeal.ai

BetterMeal AI works to understand the biological connections between the human gut and food. It helps create personalized nutrition programs that can be built and delivered in a fraction of the time and cost.

Their AI technology identifies foods that specifically work on a molecular level for your gut and heal issues like Thyroid, Type 2 Diabetes, etc.

Its founder and CEO, Swathi Arulguppe Nagendra, has a Master’s in Engineering/Industrial Management from Syracuse University. 

BetterMeal AI raised $100K in funding over two rounds. Their latest funding was raised on Nov 29, 2022.

5. Heali AI uses machine learning to develop diet plans tailored to your needs

Founding Year	2018
Headquarters	California, United States
Total Funding Amount	$3M
Last Funding Round/Amount	Seed/$3M
Website	heali.ai

Heali is a platform created to help users with personalized nutrition using machine learning and its proprietary database. It grants users access to personalized nutrition plans recommended by dietitians, tailored to their tastes, needs, and conditions. 

Their system considers your food sensitivity, intolerance, health goal, or medical conditions and helps find what’s right for your unique requirements.

Kyle Dardashti is the CEO of Heali AI. He’s a Boston University graduate with over a decade of entrepreneurial experience. 

The company raised $3M in the last seed round in November 2023.

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Authored By – Hemanth Shenoy, Market Research