Companies and Startups Making Personalized Nutrition Mainstream

Following the growing trend of precision medicine, which seeks to tailor medical treatments to an individual’s specific health needs, personalized nutrition has also gained much popularity in recent years. As a result, many personalized nutrition companies and startups have emerged in the market.

The increased focus on health and wellness has led many people to take a more proactive approach to their health. In addition, advances in technology and science are enabling the development of sophisticated tools for measuring and analyzing various aspects of an individual’s health, such as genetic and biochemical markers have led consumers to make more conscious choices.

Personalized nutrition considers an individual’s unique needs, goals, and preferences and provides tailored recommendations based on that information. This personalized approach is seen as a way to achieve better health outcomes by addressing an individual’s unique health status and biochemistry. (Source)(Source)

Personalized Nutrition is one of the key trends in Food Tech. If you are interested in more such trends in the Food Tech space, fill out the form to get the report:

Global Personalized Nutrition Market

In 2021, the global personalized nutrition market was valued at $14.6 billion and is expected to grow and reach $37.3 billion by 2030. The market is expected to increase at an approximate CAGR of 11.48% during the forecasted period. 

During the forecast period, the Asia-Pacific region is estimated to grow at a CAGR of 12.76%. In 2021, the Asia Pacific region witnessed the fastest growth. (Source)

Global Personalized Nutrition Market Size during 2021-2030 ($Billion)

Despite all the progress, one of the challenges facing personalized nutrition is its high cost compared to synthetic ingredients, which are cheaper due to lower production costs. The cost of personalized supplements is also influenced by the raw materials used and the type of packaging, which can vary among different companies. (Source)

There are other challenges that companies and startups are trying to solve, thus giving rise to various trends in personalized nutrition. In this article, we have discussed a few companies and startups of personalized nutritional supplements that either solve a crucial problem or bring revolutionary solutions to the market. 

Let’s look at the key trends in Personalized Nutrition.

Key Trends in Personalized Nutrition

Advancements in genetic testing

With the increasing availability and affordability of genetic testing, more people are using genetic information to inform their dietary choices. Genetic tests can identify genetic variants that affect metabolism, nutrient absorption, and disease risk, which can inform personalized dietary recommendations.

Emphasis on the microbiome

The gut microbiome plays a critical role in health and disease, and research has shown that it can be influenced by diet. Personalized nutrition approaches are beginning to consider an individual’s microbiome composition when making dietary recommendations.

Technology-enabled personalization

With the rise of wearables and health apps, people can track their food intake, physical activity, and other health metrics in real-time. This data can generate personalized nutrition recommendations tailored to an individual’s needs and goals.

Personalized nutrition for disease prevention and management

Personalized nutrition approaches are increasingly being used to prevent and manage chronic diseases, such as diabetes, cardiovascular disease, and cancer. By tailoring dietary recommendations to an individual’s health status, personalized nutrition can help to optimize health outcomes and reduce the risk of developing chronic diseases.

Sustainability and ethical considerations

Personalized nutrition approaches are beginning to consider sustainability and ethical considerations, such as the environmental impact of food production and the welfare of animals. This can help to promote more sustainable and ethical food choices that align with an individual’s values and beliefs.

Interested in detailed insights from these key trends or emerging technologies in this field?

Let’s look at the major Personalized nutrition companies and startups.

Major Personalized Nutrition Companies

1. Viocare

It focuses on the concept that to reduce chronic disease; treatment protocols must include personalized nutrition recommendations. VioScreen, the company’s precision nutrition technology, is utilized for personalized dietary intake assessments. (Source)

In 2022, Viocare announced a partnership with Panaceutics Nutrition to provide personalized nutritional solutions to benefit healthcare providers and their patients. Through this agreement, an end-to-end platform will be developed by combining the verified nutrition assessment software developed by Viocare with the personalized nutrition supplemental solutions developed by Panaceutics. (Source)

2. DSM 

Based in the Netherlands, DSM is a science-based nutrition, health, and sustainable living company. It has complete solutions for every stage of the personalized nutrition value chain, from measuring and monitoring to gathering data, analyzing, and making suggestions, as well as delivering personalized nutritional products and live coaching. DSM has prioritized contributing to the research and development of personalized nutrition solutions that fill nutritional gaps and encourage healthy lifestyles. (Source)(Source)

Personalized Medical Nutrition for Patients

In 2019, DSM partnered with Wellmetrix for a research partnership to work on a personalized nutrition diagnostic platform. As a component of a nutrition intervention that used combinations of DSM’s nutritional solutions, the diagnostic platform by Wellmetrix was used to measure key health biomarkers non-invasively and at the point of need. (Source)

3. Herbalife Nutrition

In 2022, Herbalife Nutrition and LA Galaxy renewed their multiyear, multimillion-dollar association. Herbalife Nutrition will remain LA Galaxy’s nutrition partner. The team also has access to an elite, state-of-the-art training facility, Proactive, where they can train and test their sports performance. A personalized, high-tech experience will be made available to the athletes at the multi-sports facility. This includes access to physical conditioning, personalized nutrition management, sports rehabilitation, and the Herbalife24 sports performance testing lab. (Source)

Personalized Nutrition Startups

1. Care/of 

Care/of, based in the United States, assists people in developing personalized vitamin regimens tailored to meet their specific requirements. The products are backed by science and comprise a combination of nutrients that have been the subject of extensive research in addition to traditionally used herbs. Each active ingredient has its page with a short overview and links to reviewed scientific studies. (Source)(Source)

In 2021, Care/of collaborated with Target to introduce a new range of vitamins at Target retail locations and Target.com. The partnership allowed Care/of to reach out to new clients and broaden its line of vitamins and supplements. The new product range featured three multivitamins, namely Multivitamin for Women, Multivitamin for Men, and Prenatal, as well as five benefit-led blends, namely Sleep, Immunity, Relaxation, Energy, and Focus. (Source)

2. Panaceutics Nutrition

Headquartered in the United States, Panaceutics Nutrition is a personalized nutrition products company. It uses its proprietary science and technology to make personalized nutritional products based on genetic and medical tests, beliefs, and preferences. These products are then sent directly to the end consumer. It offers clinical nutrition personalized formulas and pharmacy-grade dietary supplements via monthly subscriptions of pill-free suspensions that combine up to 20 active ingredients in tasty puree-filled pouches. These pouches are a convenient way to take personalized formulas of dietary supplements. (Source)(Source)

Design and Delivery

3. DayTwo

DayTwo is a microbiome-based health personalization company in the United States. Focusing on a person’s gut microbiome, the company gives them actionable insights to keep their blood sugar levels regular. It personalizes solutions for the growing number of chronic illnesses, such as prediabetes, diabetes, and clinical obesity. DayTwo holds one of the largest actionable microbiome databases and uses AI to develop new ways to help people with nutrition, diagnostics, and treatments. (Source)(Source)

Process of AI Turning Microbiome Sample into an Easy-To-Follow Plan

4. Vivoo

Headquartered in the United States, Vivoo is a wellness-tech innovation startup. It creates, enhances, and sells personalized products utilizing cutting-edge technology. Vivoo is the first at-home urine test and mobile application that monitors users’ overall health. The product allows users to track 9 parameters: vitamin C, magnesium, calcium, salinity, oxidative stress, pH, hydration, ketone, and protein levels. Furthermore, Vivoo offers personalized lifestyle and nutritional advice based on user outcomes to improve users’ wellness. The App shares the results in only 90 seconds. (Source)(Source)

5. Persona

Persona is a personalized dietary supplement startup established in the United States. It provides the convenience and ease of a nutritional supplement program. This program is personalized for individuals by the company’s specialists and cutting-edge technology. The company offers a free, science-based supplement recommendation. It also provides easy daily supplement packs tailored to consumers’ health needs. Additionally, it shares personalized health information to help them on their lifelong wellness path.

Herbal extracts, minerals, vitamins, amino acids, BCAA, coenzyme Q10-200-400, cordyceps, melatonin, lycopene, probiotics, DHA, and other ingredients are included in the supplements. (Source)(Source)

The company established a partnership with Culturelle, the top probiotic brand, in 2019 to distribute Culturelle probiotics through their tailored nutrition program. Together, Culturelle and Persona’s Foundational Muti will help consumers improve their overall health. (Source)

Future Outlook

Personalized nutrition will likely become even more sophisticated, leveraging technological advances. These include wearable devices and artificial intelligence to gather data on individuals’ nutrition needs and preferences. This information will create customized dietary plans tailored to individual needs and goals.

One potential outcome of this personalized approach is that individuals can more easily achieve their health and fitness goals. This can also help in treating and preventing specific health conditions, such as diabetes or cardiovascular disease.

In addition to these potential health benefits, personalized nutrition will positively impact the environment by promoting the more sustainable and efficient use of resources in food production.

Overall, the future outlook of personalized nutrition is very promising. We expect to see continued advances in this field that will improve our understanding of nutrition and its impact on human health.

With that, we reach the end of the article but not the information. If you have more questions about these personalized nutrition companies and startups or want to know more about this trend, please ask us.