The global Nutraceutical products market’s value was USD 475,850 million in 2021, almost double its value in 2019. By 2030, it is expected to reach USD 1,033,520 million, growing at a CAGR of 9% over the forecast period 2022-2030. – Straits Research
It is noteworthy to see the Nutraceutical market boost from 2019 to 2020 as it belongs to the list of markets that grew due to Covid-19. Due to the pandemic, more than half of all people have increased their intake of nutritional supplements while increasing their healthcare awareness. Customers realize that a poor diet equals higher healthcare bills, which has opened up opportunities for the Nutraceuticals Products Market.
But, it raises the question – Will the Nutraceuticals product market sustain itself now that the pandemic is starting to settle? The startups in the domain reflect otherwise. Various startups are hogging the nutraceutical market to meet these customer requirements, and thousands of patents are being filed, which converts to the expected growth in the domain.
Discover the list of top 10 Nutraceutical Startups that will disrupt the market in the next few years based on the impact of their innovative technologies, the possibility of collaboration, the number of patents filed, and where they stand in the industry. If you are a well-established company in the Nutraceutical Industry, then these startups are worth your time with the perspective of acquiring.
We further have a pdf report of 24 Nutraceutical startups that you can get by filling out the form below:
Here are 10 Nutraceutical Startups:
1. OmniActive
| Website | https://omniactives.com/ |
| HQ | The United States |
| Total Funding Amount | $35 Million |
| Top Investors | TA Associates, IIFL Asset Management, Everstone |
| Innovative Tech | Uses smart coating technology and microencapsulated beadlet technology to convert large payloads of natural bioactive substances into deliverable beadlets. |
Which Innovative Technologies are being used by OmniActive?
OmniBead Smart Coating System – OmniBead is an innovative coating technology that converts large payloads of natural bioactive substances into deliverable beadlets that may be included in a range of formulation types such as tablets, capsules, powders, gummies, and more. OmniBead also provides delayed release beadlets, which resist and circumvent the acidic environment in the stomach to deliver a payload of natural bioactive chemicals in the intestinal tract without causing irritation or pain. OmniBead can also be programmed to release natural bioactive chemicals 2 or 4 hours after intake. The temporal release method employs natural and semisynthetic food-grade polymers capable of releasing active ingredients at precise pH levels in the gastrointestinal tract. (Source)
Versabead Beadlet Technology – Versabead is a microencapsulated beadlet technology that ensures uniform particle size distribution and higher ingredient payloads. The protective coating and antioxidant system preserve the active components and improve their stability. The beadlets disperse readily in water or are released upon ingestion, a crucial nutrient absorption stage. (Source)
Ultrasol Nutrient Delivery System – Ultrasol is an innovative technology that transforms lipophilic chemicals and poorly absorbed nutrients into water-dispersible substances for improved bioavailability and formulation flexibility.
Spray drying method is used to microencapsulate the natural active components. Using a protective capsule with antioxidants guarantees that the actives remain stable and have enhanced solubility. Ultrasol can be applied to products such as CurcuWin and Gingever. (Source)
What are the Acquisitions and Collaborations done by OmniActive?
In 2021, OmniActive announced that it had signed a deal with ENovate Biolife (ENovate) to obtain perpetual global rights of the flagship component enXtra for sales, marketing, distribution, and production. OmniActive and ENovate formed a strategic collaboration in October of 2019 in which OmniActive obtained exclusive distribution rights to enXtra to assist in extending its business only in North America. (Source)
“As a health benefit-focused company, we will expand upon the great work ENovate has done to make enXtra what it is—a true differentiator in the cognition and energy space. We plan to further strengthen enXtra’s position with additional research and clinical, applying our stringent quality controls and operational excellence, marketing know-how, and partnering with our customers to help their products stand out in multiple competitive, in-demand categories.” – Kimberly Smith, CMO of OmniActive.
In 2017, OmniActive stated that it had acquired an 85% ownership in Indfrag and had made formal arrangements to purchase the remaining portion. All products associated with Indfrag’s Food & Nutrition business have been acquired. This is consistent with OmniActive’s strategy of forming worldwide alliances to enhance its portfolio of high-quality authenticated ingredients for the dietary supplement and functional food markets. (Source)
Which Awards have been Received by OmniActive?
- In 2019, OmniActive Health Technologies received the Best Nutraceutical Company award at the Global Awards for Excellence in Quality Management and Leadership. (Source)
- In 2018, SHEFEXIL awarded OmniActive Health Technologies the Export Excellence Award in Fixed Vegetable Oil Cakes & Other Industry for the 5th year in a row. (Source)
- OmniActive Health Technologies has been awarded the 2017 North American Product Leadership Award by Frost & Sullivan. (Source)
- In 2016, during the National Symposium-cum-Awards event on Nutraceuticals, Herbals, and Functional Foods, OmniActive Health Technologies received two ASSOCHAM Nutraceutical and Herbal Excellence Awards for Nutraceutical Export Company of the Year and Best Quality Management Company of the Year. (Source)
- OmniActive’s hot red pepper extract Capsimax(tm) won the SupplySide Scientific Excellence Award in 2009. (Source)
How many Patents does OmniActive have?
OmniActive has filed more than 220 patent applications in more than 20 jurisdictions. Out of 220 patent applications, 75 patents are now granted. It filed most patents in the US, Europe, Australia, Canada, China, South Korea, etc.
2. Nuritas
| Website | https://www.nuritas.com/ |
| HQ | Ireland |
| Total Funding Amount | $106.5 Million |
| Top Investors | NDRC, European Investment Bank, European Union, Cultivian Sandbox Ventures, Cleveland Avenue |
| Innovative Tech | Offers patented AI and genomics platform to analyze billions of hidden peptides in plants and natural food sources |
Which Innovative Technologies are being used by Nuritas?
N™ (Nuritas Peptide Finder) Platform – Nuritas uses a proprietary AI and genomics platform called Nπϕ™ (Nuritas Peptide Finder) to rapidly analyze billions of hidden peptides in plants and natural food sources to predict and identify how they impact specific health areas, molecular pathways or receptors. The Nuritas platform has been shown to identify and develop new bioactive 10 times faster and with much greater accuracy than traditional discovery methods. (Source)(Source)
N™ (Nuritas Peptide Finder) Platform
What are the Acquisitions and Collaborations done by Nuritas?
Sumitomo Chemical Co., Ltd. and Nuritas announced a multi-year collaboration in 2021 to sustainably support the food production systems required to feed the world’s expanding population.
Nuritas would deploy its award-winning and revolutionary technology platform, which employs Artificial Intelligence and DNA analysis to anticipate, unlock, and confirm highly effective peptides from plant sources, as part of this crucial collaboration. Sumitomo Chemical Co., Ltd. would use its extensive scientific knowledge and application skills to evaluate the efficacy of these novel findings in field testing before commercializing the resulting goods internationally. (Source)
In 2018, Nestlé and Nuritas formed a partnership to identify bioactive peptide networks in high-value target areas.
Nuritas would use its AI-enabled new technology platform to forecast, unlock, and confirm extremely effective peptides derived solely from natural food sources to reach the common objective. Nestlé would apply its extensive scientific knowledge and skills to validate these new findings’ efficacy in the intended applications. (Source)
Which Awards have been Received by Nuritas?
- Nuritas was named ‘Best Use of AI in Sector’ at the 2018 AI Awards Ireland. (Source)
- Nuritas was named the winner of the Johnson & Johnson Innovation Flash Pitch Competition at in-cosmetics Global 2017. (Source)
- At the Forbes Reinventing America Ag Tech Summit in Salinas, California, Nuritas received the 2015 SVG Thrive Accelerator Award. (Source)
- In 2012, Nuritas was awarded the GLOBIE AWARD in the Sierra Nevada Innovation Challenge’s sustainable AG and food category. (Source)
How many Patents does Nuritas have?
Nuritas has filed 96 patent applications, of which 34 applications are granted. It filed most patents in Europe, the US, Australia, Canada, China, South Korea, etc.
3. ChromaDex
| Website | https://www.chromadex.com/ |
| HQ | The United States |
| Total Funding Amount | $81.7 Million |
| Top Investors | DSM Venturing |
| Innovative Tech | Provides various patented ingredients for dietary supplements, skincare, pharmaceutics, and animal health |
Which Innovative Technologies are being used by ChromaDex?
Patented Ingredients- NIAGEN® – The NIAGEN® ingredient is nicotinamide riboside (NR), a patent-protected version of nicotinamide riboside developed by ChromaDex. NR is a one-of-a-kind member of the vitamin B3 family. Cells may utilize NR to produce nicotinamide adenine dinucleotide (NAD+), an important chemical present in all living cells.
NIAGEN® is the world’s first and only FDA-approved form of NR. It has been demonstrated in more than four clinical trials to enhance NAD+ in people safely and efficiently. (Source)
NIAGEN®
Proprietary Ingredients IMMULINA™ – IMMULINATM is a spirulina extract with the predominant active components being Braun-type lipoproteins, which are beneficial to human immunological function. These lipoproteins are much more abundant than those found in regularly used immune-boosting botanicals such as Echinacea and ginseng. (Source)
AnthOrigin™ – ChromaDex also has an innovative ingredient called AnthOriginTM, which is anthocyanins generated from domestically produced, water-extracted purple corn. (Source)
What are the Acquisitions and Collaborations done by ChromaDex?
ChromaDex Corp. announced a collaboration with Sinopharm Xingsha Pharmaceuticals (Xiamen) Co., Ltd. in September 2021 to perform cross-border sales of Tru Niagen® in mainland China. (Source)
ChromaDex Corp. announced in 2021 that it has agreed to a strategic supply agreement with Ro, a healthcare-technology firm, for Niagen®. The agreement grants Ro exclusive access to ChromaDex’s proprietary nicotinamide riboside component Niagen®, which is the single active ingredient in Tru Niagen®, for specifically formulated Roman products. (Source)
ChromaDex Corp. stated in 2018 that it has signed into a licensing and supply collaboration with Nestlé Health Science (NHSc). The agreement grants NHSc the exclusive right to use CDXC’s proprietary nicotinamide riboside component TRU NIAGEN® in NHSc branded medical nutrition, as well as co-exclusive rights to use TRU NIAGEN® in select consumer health products. The agreement covers North America, Europe, Latin America, Australia, Japan, and New Zealand.
According to Rob Fried, CEO of ChromaDex, “Nestlé Health Science is a blue-chip global company whose expertise in consumer health products is matched by their exceptional science. We believe Nestlé Health Science’s portfolio with TRU NIAGEN® will substantially advance their already strong market position. Importantly, this partnership will help educate people on the importance of elevating NAD levels with TRU NIAGEN®. We are proud to be in business with Nestlé and look forward to a long, mutually beneficial relationship.” (Source)
Which Awards have been Received by ChromaDex?
- Tru Niagen® by ChromaDex was named MoneyBack Members’ Favorite Brand at Watsons Hong Kong’s Health, Wellness & Beauty Awards 2019. (Source)
- Tru Niagen® (nicotinamide riboside) from ChromaDex was named “Ingredient of the Year: Healthy Aging” at the 2019 NutraIngredients-USA Awards. (Source)
- ChromaDex received 2019 Best of Industry Award in the Ingredient Supplier category from Nutritional Outlook® for Niagen® (nicotinamide riboside). (Source)
How many Patents does ChromaDex have?
Chromadex has filed 145 patent applications, of which 43 patents are granted as of now. It filed most patents in the US, Europe, Australia, Canada, China, South Korea, Brazil, etc.
4. Lesaffre
| Website | https://www.lesaffre.com/ |
| HQ | France |
| Total Funding Amount | $17.5 Million |
| Top Investors | Intralytix |
| Innovative Tech | Provides cutting-edge fermentation solutions and innovation in the field of biotechnologies |
Which Innovative Technologies are being used by Lesaffre?
Fermentation Technology – Lesaffre concentrates on developing advanced fermentation solutions and innovating in the field of biotechnologies. The organization is continuously looking for innovative methods to preserve natural resources and create new yeast strains capable of supporting the surge in biofuels and bio-based goods. They develop lines of cellular nutrients that boost the health and welfare of people and animals with the same concern for living beings. (Source)(Source)
4 Clusters of Lesaffre’s Businesses
What are the Acquisitions and Collaborations done by Lesaffre?
Lesaffre announced the purchase of ABM, a Van Wert (Ohio)-based firm specializing in seed treatment using bio nutrition products, in 2021. ABM’s teams would work with Agrauxine by Lesaffre, Lesaffre’s crop protection business segment. With this acquisition, Agrauxine by Lesaffre intends to accelerate its growth in the United States.
According to Antoine Baule, CEO of Lesaffre, “This acquisition is part of our strategy to develop new solutions derived from microorganisms, such as yeasts, bacteria, and fungi, that respect the environment. Our R&D teams are innovating toward this ambition on a daily basis. Thanks to ABM, our geographical reach in crop bioprotection has been broadened.” (Source)
Lesaffre announced the extension of its collaboration agreement with INRAE in January 2022 to stimulate innovation in food, agriculture, nutrition, and health. Consequently, Lesaffre is presently involved in over 20 research projects with several INRAE scientific departments. Furthermore, they are collaborating on cooperative research initiatives in the areas of biocontrol of plant and/or animal diseases, alternative energy sources, and novel tastes and sensations. (Source)
Lesaffre and Recombia Biosciences established a strategic partnership to advance innovative gene editing technologies in October 2020. Recombia Biosciences intends to use its unique genome editing technology to expedite yeast growth for the long-term production of fermented components. Recombia and Lesaffre would collaborate on yeast strain development over the next few years.
The collaboration also marks Lesaffre’s entrée into the field of Synthetic Biology, which is regarded as the most significant biotechnological potential of the decade. (Source)
Which Awards have been Received by Lesaffre?
At the Vitafoods Europe event, Noochy Crisp™, a development of Gnosis by Lesaffre’s crispy nutritional yeast, won the 2021 Best Tasting Functional Food Award. (Source)
5. Noblegen
| Website | https://www.noblegen.com/ |
| HQ | Canada |
| Total Funding Amount | $28.7 Million |
| Top Investors | BDC Capital Cleantech Practice, Richardson Ventures |
| Innovative Tech | Provides highly functioning proteins, carbs, and oils from a bacterium called Euglena gracilis through fermentation technology |
Which Innovative Technologies are being used by Noblegen?
Innovative Fermentation Technology – Noblegen produces nutritious and highly functioning proteins, carbs, and oils from a single bacterium called Euglena gracilis. Euglena enables the firm to manufacture nutrient-rich products with minimum processing and no genetic alteration. They employ an old, natural process that can be cost-effectively scaled up to an industrial level. Noblegen’s innovative fermentation technique enables it to create these components with less water and land consumption and a lower carbon impact than traditional ingredient manufacturing. (Source)(Source)
Which Awards have been Received by Noblegen?
- In 2021, Noblegen was awarded the Solar Impulse Foundation Efficient Solution Label. (Source)
- Noblegen’s “the egg” received the World Food Innovation Awards 2020 for Best Food Concept and Best Plant-Based Alternative. (Source)
How many Patents does Noblegen have?
Noblegen has filed 35 patent applications, of which only 7 are granted. It filed patents in Europe, the US, Canada, Brazil, Mexico, Australia, etc.
6. Zivo Bioscience
| Website | https://www.zivobioscience.com/ |
| HQ | The United States |
| Total Funding Amount | $22.9 Million |
| Top Investors | Undisclosed |
| Innovative Tech | Provides proprietary algae strain as a sustainable source of protein with a reduced carbon footprint |
Which Innovative Technologies are being used by Zivo Bioscience?
Zivo Algae Strain – Zivo Algae strain is a Zivo Bioscience proprietary algae strain that can be spray-dried, belt-dried, drum-dried, or freeze-dried depending on the product formulation requirement, ranging from a fine powder for better-mixing properties to a flaked form that looks and blends such as pesto, parsley flakes, or dried seaweed.
The Zivo algae strain provides a long-term protein supply with a low carbon impact. Its reliance on solar energy allows it to use less fossil fuel, resulting in the absorption of approximately one pound of CO2 and conversion to approximately one pound of high-quality protein.
From non-GMO plant proteins and beneficial micronutrients for human consumption to companion animal supplements and cattle production, the Zivo strain has a wide range of applications. (Source)(Source)
Algal Biomass
How many Patents does Zivo Bioscience have?
Zivo Bioscience has filed 19 patent applications, of which only 5 are granted. It filed patents in Europe, Canada, the US, Australia, Brazil, and Mexico.
7. Zarbee’s
| Website | https://www.zarbees.com/ |
| HQ | The United States |
| Total Funding Amount | $24.6 Million |
| Top Investors | Sorenson Capital |
| Innovative Tech | Provides drug-free wellness solutions to support immune systems |
Which Innovative Technologies are being used by Zarbee’s?
Drug-Free Solutions – Zarbee’s provides drug-free health solutions that are both safe and effective, allowing the entire hive to function at its best. The company’s products are manufactured with all of the essential vitamins and zinc and are free of harmful components such as alcohol, drugs, and artificial tastes. (Source)
How many Patents does Zarbee’s have?
Zarbee’s has filed 8 patent applications, of which 7 are granted. It filed patents in the US and Canada only.
8. DuPont Nutrition and Health
| Website | https://www.dupontnutritionandbiosciences.com/ |
| HQ | Denmark |
| Total Funding Amount | – |
| Top Investors | – |
| Innovative Tech | Offers patented POWERMill™ enzyme for enhancing wheat processing efficiency |
Which Innovative Technologies are being used by DuPont Nutrition and Health?
BREEAM Evaluation – Nutrition & Biosciences constructed a new state-of-the-art office and research facility that would use BREEAM Excellent evaluation technique to attain the greatest levels of sustainability. Cold-heat storage with heat pumps, solar panels on the roof, and LED lighting in all laboratories and offices are all important components of this design. Environmental endeavors to create a more environmentally friendly environment; great flexibility with column-free floors and adjustable partition walls. (Source)
POWERMill™ Enzyme – POWERMill™ is a DuPont Nutrition and Health patented enzyme that offers mills instant benefits, influencing the whole production chain from raw material to end consumer. An enzyme can enhance wheat processing efficiency, allowing mills to increase output, enhance flour quality, and reduce costs. During the test phase, a cost reduction, most of the electric energy, and a reduction in silos investments were proven by decreasing the rest period of the wheat before the milling process. The enzyme has the most visible consequence of producing white flour and less colored flour. (Source)
Aquateric® N100
What are the Acquisitions and Collaborations done by DuPont Nutrition and Health?
In February 2021, International Flavors & Fragrances (IFF) finalized the previously announced merger of IFF with DuPont’s Nutrition & Biosciences (N&B) division. The merged firm would continue to be known as IFF. The $26.2 billion megamergers of IFF and DuPont Nutrition and Biosciences reinforce IFF’s position as one of the most powerful companies in the ingredients industry.
The merger combines IFF’s expertise in food flavors and fragrances with the former DuPont division’s leadership in probiotics, enzymes, and food safety. (Source)
In November 2020, DuPont Nutrition & Biosciences formed a partnership with Institute for the Future (IFTF). The collaboration aimed to drive far-sighted food and beverage innovation that anticipates shifts in market needs. By partnering with the IFTF, DuPont aimed to strengthen the ability to co-create innovation with customers and build on long-term forecasts that look at ten years and beyond.
According to Birgitte Borch, Global Marketing Leader, DuPont Nutrition & Biosciences, “Short-term product development strategies are common in the food industry, where consumer demands constantly change. It’s not unusual that new food and beverage launches are a knee-jerk reaction to a trend that appears out of the blue.” (Source)
In 2020, DuPont Nutrition & Biosciences collaborated with MRM Health NV (MRM Health), a biopharmaceutical company focused on discovering and developing innovative therapeutics based on the human microbiome. DuPont and MRM Health were compelled to address a variety of metabolic diseases by combining the proprietary MRM Health technology platform and some selected DuPont strains to develop novel therapeutics based on live bacterial strain combinations. (Source)
Which Awards have been Received by DuPont Nutrition and Health?
- In 2020, the 26th China Dairy Industry Association awarded DuPont Nutrition & Biosciences the first prize, the “Technology Progress Award” for YO-MIX® PRIME Yogurt Cultures. (Source)
- DuPont Nutrition & Biosciences was named the United States Environmental Protection Agency’s (EPA) 2020 Safer Choice Partner of the Year. (Source)
- CARE4UTM 2′-FL Human Milk Oligosaccharide by DuPont Nutrition & Biosciences earned the esteemed NutraIngredients Europe “Infant Nutrition Ingredient of the Year Award 2019” from NutraIngredients Europe. (Source)
- HOWARU® Shape from DuPont Nutrition & Biosciences was named Ingredient of the Year 2018 in honor of its contribution to weight management and the global battle against obesity. (Source)
9. Barentz
| Website | https://www.barentz.com/ |
| HQ | Netherlands |
| Total Funding Amount | Undisclosed |
| Top Investors | Cinven |
| Innovative Tech | Provides a diverse range of ingredients including amino acids, vitamins, omega-3, and omega-6 fatty acids to the nutraceuticals market |
Which Innovative Technologies are being used by Barentz?
Customized Formulation Centers and TasteLab® – Barentz is a global distributor of life science chemicals with expertise in human nutrition, pharmaceuticals, personal care, and animal nutrition, resulting in unique synergies across all sectors of competence. Its Customized Formulation Centers design, combine and pack component solutions like compounds and premixes to make production easier. Its TasteLab® provides customers with unparalleled taste sensations. To reduce its environmental impact, Barentz is implementing a sustainable sourcing policy. (Source)(Source)
Barentz provides a diverse range of ingredients to the nutraceutical market. These include amino acids, vitamins, minerals, omega-3 and omega-6 fatty acids, herbal extracts, fruit and vegetable extracts, enzymes, slimming agents, and joint health-enhancing agents. (Source)
Vitablend
What are the Acquisitions and Collaborations done by Barentz?
In June 2021, Barentz International agreed to acquire Pestell Nutrition, a leading distributor of feed additives, nutritional components, and pet specialty ingredients to the animal and pet food sectors in Canada and the United States, in order to expand its operations in North America. The proposed purchase may enhance the Barentz Group’s strategic positioning toward animal health while establishing the animal nutrition vertical internationally. Further expansion is anticipated, particularly in the US market.
According to Hidde van der Wal, CEO of Barentz, “This is a perfect moment to add these high-quality animal nutrition activities to our portfolio, after the successful rebranding of Maroon Group into Barentz North America. It brings the animal nutrition vertical into a more balanced position within our life science and specialty ingredients portfolio. It accelerates our strategic and aspirational positioning towards animal health and will maximize our chances for further growth in the USA, with numerous synergistic opportunities to create collaborations through our global network. I am really proud to welcome the Pestell team into our ‘Barentz family.’” (Source)
Nardev, a leading distributor of quality ingredients specialized in the Personal Care market, was acquired by Barentz in 2020 to expand its activities in the Asian life science markets. The acquisition of Nardev was aligned with Barentz’s strategy to strengthen its position in Asia-Pacific and become a global leader in the life science ingredients market. (Source)
In November 2020, Barentz acquired Sevecom, an emulsifier expert with their own created and patented solutions for animal nutrition. The purchase is aligned with Barentz’s aim of significantly strengthening its position in the animal nutrition industry and its ‘buy-and-build’ approach to achieving worldwide leadership in life science ingredients markets. (Source)
Which Awards have been Received by Barentz?
- Barentz International earned Silver Level recognition from 2022 EcoVadis for their Environmental, Social, and Governance (ESG) program. (Source)
- Barentz North America earned Gold Level recognition from 2022 EcoVadis for their Environmental, Social, and Governance (ESG) program. (Source)
10. Algarithm
| Website | https://www.algarithm.ca/ |
| HQ | Canada |
| Total Funding Amount | – |
| Top Investors | – |
| Innovative Tech | Provides plant-based and ocean-friendly Omega-3 components obtained from microalgae |
Which Innovative Technologies are being used by Algarithm?
Omega-3 components – Algarithm produces Omega-3 components obtained from microalgae that are plant-based and ocean-friendly. Algarithm aspires to make Omega-3 consumption simple, pleasant, and environmentally friendly for everyone through its unique technologies, new delivery systems, and novel uses. Its product employs a unique technology that permits algal oil to be dispersed in beverages while also protecting it from heat and oxidation in culinary applications. (Source)(Source)
Micro-Algae Producing Omega-3
Betamega³ Power
What are the Acquisitions and Collaborations done by Algarithm?
In September 2021, Aenova Group announced cooperation with Algarithm and AlaskOmega. Aenova makes the new vegan soft gel capsules due to this collaboration. These include Algarithm’s alphamega3 omega-3 DHA oil derived from microalgae. The new formulation is designed to meet the demands of consumers who follow a vegetarian or vegan diet or prefer goods free of animal experimentation and meet particular religious dietary standards such as kosher or halal. The new soft gel capsules meet the American, European, and Chinese market requirements. (Source)
Conclusion
The covid-19 pandemic boosted the interest of the consumer in nutraceuticals. As a result, there has been an increased demand for healthy nutritional products and supplements. In addition, the preventive steps taken against the pandemic using Vitamin D and C, zinc, sodium, and mineral ushered in a rapid increase in sales of nutraceutical products. But does this mean that the market will also drop as the pandemic soothes? Well, the figures say otherwise. The innovation by Nutraceutical Startups is aimed at keeping up with the nutritional demands of consumers.
Though the article covered 10 Nutraceutical Startups, our research covered more than 100 of these. Therefore, for customized data analysis of startups based on your needs, contact us, and we shall deliver you the exclusive report which will save you time and improve strategic decision-making.
