Need to Explore Emerging Technologies to Enhance Packaging and Drive Consumer Engagement
The packaging innovation team of a leading Fortune 500 FMCG company was tasked with finding technologies to revamp their domestic care product packaging, as consumer demands for more engaging designs were rising. However, the team faced critical challenges in their search:
Exhaustion with Existing Suppliers: The R&D team felt limited by the lack of fresh ideas from current suppliers, making it difficult to push the boundaries of innovation and design.
High-End Inspiration, Cost-Effective Execution: While the goal was to incorporate eye-catching design elements from adjacent industries, the challenge was adapting these high-end innovations into cost-effective solutions that could be scaled across domestic care packaging.
Emerging Technologies: The team recognized that exploring emerging technologies and packaging trends from other sectors was essential, but navigating the vast landscape of potential solutions posed its own set of difficulties.
Delivering Cost-Effective, Visually Engaging Packaging Solutions
The team gained a 360-degree view of innovative packaging technologies from adjacent industries, all tailored to their needs for cost-effective solutions. They received detailed insights on how to adapt high-end design elements for moderately priced domestic care products, ensuring competitive differentiation.
The expert surveys provided valuable validation of these technologies, with a clear focus on their affordability and market relevance. They also learned that nearly 50% of industry experts highlighted the importance of visual engagement, with consumer attention spans averaging under 5 seconds. Armed with these insights, the team was able to confidently move forward, implementing visually captivating, cost-effective packaging solutions to elevate their product offerings.
Key Findings from the Analysis
The in-depth evaluation of packaging technologies revealed two standout solutions:
Sire Spirit’s Illuminated Packaging
This patented packaging innovation, commercialized by Le Chemin Du Roi, integrates an embedded luminous pad within the beverage bottle, which illuminates both the bottle and its contents. This visually captivating design, using embedded LEDs, enhances the sensory experience for consumers, drawing attention and increasing product appeal on the shelf.
SaralLight’s Luminous Labels
SaralLight employs advanced printed electronics to create eye-catching labels using technologies such as LEDs, OLEDs, and electroluminescent materials. These labels, powered by thin printed batteries, can operate independently or via NFC technology. Designed for maximum visual engagement, these luminous labels attract consumer attention both in-store and during product use, offering a unique interactive experience that distinguishes products in the marketplace.
Research Process- How did GreyB Help?
Scouting and Inspiration Gathering
Packaging solutions were identified by exploring a broad spectrum of industries, including luxury products and cosmetics, to gather inspiration for domestic care packaging. This wide-ranging research helped uncover innovative packaging materials and techniques that could be adapted to meet the team’s specific needs.
Detailed Packaging Evaluation and Analysis
The analysis focused on various packaging techniques, assessed through parameters such as consumer feedback, expert opinions, emerging literature, and Technology Readiness Level (TRL). These factors helped determine the most effective ways to incorporate cutting-edge design elements into domestic care packaging.
Cost Adaptation
By examining luxury packaging solutions, several promising options were identified. These high-end innovations were then evaluated for scalability and cost efficiency, ensuring they could be adapted to meet the team’s moderate pricing requirements while maintaining their visual and functional appeal.
Innovating domestic care packaging comes with its own set of challenges, from enhancing consumer appeal to ensuring sustainability, all while managing cost constraints. Assessing current designs, exploring new materials, and leveraging cross-industry technologies are crucial steps in staying ahead of the competition.
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