Priya Vashishth leads the Analytics Team at GreyB. She oversees and manages innovation consulting projects in several verticals of the CPG industry, including cosmetics. With an impressive accumulation of 12,000+ hours of experience, Priya has established herself as a cornerstone in consulting top-tier clients across R&D, business strategy, open innovation, as well as the IP departments, especially in the cosmetics sector. With a multi-disciplinary experience, she has developed a keen eye to observe trends that impact different technology segments, and thus brings cross-domain knowledge for new ideas – such as, ideating how an interesting innovation e.g. from F&B packaging, can be adapted in a different industry, such as home care packaging. She is a well-known name in the firm and is always referred to the as store-house of knowledge for FMCG- and Sustainability-related queries. Over the years, she has gained experience in using IP analytics and knowledge of ecosystems to derive business strategies in 140+ landscapes studies. She has experience in working with R&D managers, IP heads, Open Innovation Managers, and Sustainability Scientists. A particular focus on Priya lies in investigative research, to find hidden trends, emerging gems, and deriving insights based on the same. And more than most, she is also a regular content writer on our analytics blog (ITC-Nestle Skincare, Retinol Alternative), has IP-related research papers to her name, and also contributes with her thoughts on the IAM blog. Moreover, she has also authored a book on strategies leveraging IP and research data for business intelligence, titled ‘Unlocking Business Intelligence’.